The ISBA's strategic marketing campaign is coming to ISBA members' waiting rooms.

The Legal Health Checkup, a 12-page guide for consumers subtitled “Protect Yourself and Your Family without Learning ‘Legalese,'” is available for members to distribute to clients.

To order 100 copies at a cost of $15 plus shipping, contact Janice Ishmael at the Illinois Bar Center, (800)252-8908 or jishmael@isba.org.

Topics covered include what to do if you're in an accident; family law, including grandparents' visitation rights; when and how to work with a lawyer; buying a home; online identity theft; managed health care and patient privacy rights, and estate planning.

One section warns against looking for legal advice on televised courtroom “reality” shows.

The Legal Health Checkup is printed in color on newsprint. In April and May, it appeared as an insert in more than 50 Illinois newspapers with more than 1.3 million subscribers. Market research is underway to measure the effectiveness of this publication and other advertising efforts.

The ISBA strategic marketing campaign is aimed at educating consumers about the value of hiring a lawyer and building confidence in the legal profession.