TELESEMINAR: Lawyer Marketing: An Ethics Guide – A National Perspective
March 29, 2012
12:00 – 1:00 p.m.
1.00 MCLE hours, including 1.00 Professional Responsibility MCLE credit hours (PMCLE credit subject to approval)
Telephone
Attorney marketing ranges from calling or emailing members of a fraternal association or a church to see if they need legal service to describing your areas of practice and expertise on your firm’s web site. It also encompasses the names you choose to list in your law firm’s name, including the surnames of deceased or departed partners, to associating with or establishing a referral relationship with another firm. As law practice technology becomes more pervasive and attorney ethics rules governing marketing struggle to adapt, all of these and other forms of attorney marketing activities becomes fraught with potential ethical pitfalls. This program will examine the range of attorney marketing activities, identify ethics issues and areas of common bar complaints, and discuss best practices for avoiding liability.
Highlights:
- Ethical issues in range of attorney marketing activities
- Ethics issues in descriptions of areas of practice and claims of expertise
- Permissible uses of past successes, honorary titles, depictions, and claims of quality of legal service
- Risks of associating with other law firms and referral relationships
- Solicitation of clients through phone calls, direct mail, or email
- Special web site advertising issues
- Law firm name issues, including use of names of departed or deceased partners
For more information about ISBA's Teleseminar programs, please visit: http://www.isba.org/cle/teleseminar
Program Speaker:
Thomas E. Spahn, McGuireWoods, LLP, McLean, Virginia
*Professional Responsibility MCLE credit subject to approval