Marketing and Business Development: ISBA Practice Resource Center

Articles

Marketing

Business Development

Marketing Ethics

  • Talking About You
    By Karen J. Dilibert, Illinois Bar Journal, December 2008
    In ads or other communications to the public, make sure you aren’t running afoul of the Rules of Professional Conduct.
  • Get it One Piece at a Time
    By Karen J. Dilibert, Illinois Bar Journal, February 2008
    If you take away one new skill – however small – from the workplace every day, eventually you’ll have a useful, satisfying career that will get you where you want to go.
  • A Little Dabbling’ll Do Ya In
    By Karen J. Dilibert, Illinois Bar Journal, February 2007
    Practicing outside your expertise greatly increases the likelihood that you'll be ignorant of the law - often with sad results.
  • Are You a Client-Savvy Counselor?
    By Karen J. Dilibert, Illinois Bar Journal, August 2007
    Sometimes the best client is the one you turn away.

ISBA Advisory Opinions on Professional Conduct

  • 06-02, 96-10 Electronic mail
  • 03-05 Business cards
  • 93-10 In-person solicitation for pecuniary gain
  • 90-37, 820 Initiating contact with potential clients
  • 90-22 Labeling advertising as promotional material
  • 763 Advertising books and articles by lawyer author
  • 749 Yellow pages
  • 727 Seminars – solicitation of business
  • 692 Advertising biographical data

Other Resources

Have a suggestion for a practice resource? Please email Mark Mathewson.

These resources are presented as educational resources for for ISBA members. They should not be relied upon as a substitute for individual legal research, and the ISBA does not warrant the accuracy of the information that appears in them.