Continuing Legal Education

TELESEMINAR: Attorney Ethics, Advertising and the Internet – A National Perspective

October 24, 2014
12:00 – 1:00 p.m.
1.00 MCLE hours, including 1.00 Professional Responsibility MCLE credit hours (PMCLE credit subject to approval)


There is an inherent tension in law practice: While scrupulously representing current clients, attorneys and their firms must vigorously seek to develop new clients and new matters – new litigations and transactions, new planning and administration work. But attorney marketing, advertising and business development are subject to a range of ethics restrictions that other marketers are not subject to and which can create real ethics traps for lawyers and law firms.  The pervasive nature of the Internet and social media, including law firm web sites and social media, have greatly increased the complexity of determining what’s proper and improper lawyer and law firm marketing. This program will provide you a real world guide to ethics traps and best practices in lawyer and law firm marketing.


  • Ethics in attorney and law firm marketing – new and old media
  • Law firms names and telephone numbers – overlooked ethical issues
  • Self-laudatory statements, testimonials from clients, and areas of expertise
  • Traps in establishing referral relationships with other firms
  • Law firm web sites and blogs – names, content, URLs, and “accidental clients”
  • Attorney presence on social media – LinkedIn, Avvo, Facebook and Twitter
  • Solicitation of clients through phone calls, direct mail, email and texting
  • Advertising and “virtual” law firms


For more information about ISBA's Teleseminar programs, please visit:

Program Speakers:
Kevin O’Keefe,
LexBlog, Inc., Washington
Thomas E. Spahn, McGuireWoods, LLP, Virginia


*Professional Responsibility MCLE credit subject to approval

Kevin O’Keefe is the founder and Chief Executive Officer of LexBlog, Inc., the leading provider of blogging platforms and services to lawyers and law firms nationwide.  In that role, he is a nationally recognized expert on lawyer and law firm use of social media and ethical issues arising from that use.  Before founding LexBlog, Mr. O’Keefe was a trial lawyer for 17 years in the area of personal injury litigation.  He earned his B.B.A from Notre Dame University and his J.D. from the University of Pacific McGeorge School of Law.

Thomas E. Spahn is a partner in the McLean, Virginia office of McGuireWoods, LLP, where he has a broad complex commercial, business and securities litigation practice. He also has a substantial practice advising businesses on properly creating and preserving the attorney-client privilege and work product protections.  For more than 20 years he has lectured extensively on legal ethics and professionalism and has written “The Attorney-Client Privilege and the Work Product Doctrine: A Practitioner’s Guide,” a 750 page treatise published by the Virginia Law Foundation.  Mr. Spahn has served as member of the ABA Standing Committee on Ethics and Professional Responsibility and as a member of the Virginia State Bar's Legal Ethics Committee.  He received his B.A., magna cum laude, from Yale University and his J.D. from Yale Law School.