TELESEMINAR: Attorney Ethics, Advertising and the Internet – A National Perspective
October 24, 2014
12:00 – 1:00 p.m.
1.00 MCLE hours, including 1.00 Professional Responsibility MCLE credit hours (PMCLE credit subject to approval)
There is an inherent tension in law practice: While scrupulously representing current clients, attorneys and their firms must vigorously seek to develop new clients and new matters – new litigations and transactions, new planning and administration work. But attorney marketing, advertising and business development are subject to a range of ethics restrictions that other marketers are not subject to and which can create real ethics traps for lawyers and law firms. The pervasive nature of the Internet and social media, including law firm web sites and social media, have greatly increased the complexity of determining what’s proper and improper lawyer and law firm marketing. This program will provide you a real world guide to ethics traps and best practices in lawyer and law firm marketing.
- Ethics in attorney and law firm marketing – new and old media
- Law firms names and telephone numbers – overlooked ethical issues
- Self-laudatory statements, testimonials from clients, and areas of expertise
- Traps in establishing referral relationships with other firms
- Law firm web sites and blogs – names, content, URLs, and “accidental clients”
- Attorney presence on social media – LinkedIn, Avvo, Facebook and Twitter
- Solicitation of clients through phone calls, direct mail, email and texting
- Advertising and “virtual” law firms
Kevin O’Keefe, LexBlog, Inc., Washington
Thomas E. Spahn, McGuireWoods, LLP, Virginia
*Professional Responsibility MCLE credit subject to approval