Practice Tools

Marketing and Attracting Clients - Practice Resource Center



Client Development

Marketing Ethics

  • Janan Hanna
    Illinois Bar Journal, March 2014

    Sites like Avvo that rate lawyers and encourage consumer reviews are evoking reaction positive and negative in the legal community – and posing interesting ethical challenges.

  • Charles J. Northrup
    Illinois Bar Journal, October 2013

    A recent Virginia case offers dos and don'ts for lawyer blogging.

  • Helen W. Gunnarsson
    Illinois Bar Journal, October 2011

    A look at the special ethical challenges that arise when lawyers use Facebook, Twitter and the like and how to address them.

  • Karen Erger
    Illinois Bar Journal, December 2008

    Make sure your ads and other communications to the public don't violate ethics rules.

  • Helen W. Gunnarsson
    Illinois Bar Journal, May 2006

    Go forth and blog, experts say, but not without educating yourself about relevant ethical issues. 

ISBA Advisory Opinions on Professional Conduct

  • 06-02, 96-10 Electronic mail
  • 03-05 Business cards
  • 93-10 In-person solicitation for pecuniary gain
  • 90-37 Initiating contact with potential clients
  • 763 Advertising books and articles by lawyer author
  • 749 Yellow pages
  • 727 Seminars – solicitation of business

Other Resources

Have a suggestion for a practice resource? Please email Mark Mathewson.

These resources are presented as educational resources for for ISBA members. They should not be relied upon as a substitute for individual legal research, and the ISBA does not warrant the accuracy of the information that appears in them.