Articles on Advertising

ABA considers modifying model rules on attorney advertising By Edward Casmere Bench and Bar, January 2018 The rules controlling how lawyers communicate with the public may be in for an overhaul.
Tips for new lawyer advertising By Hannah R. Lamore Young Lawyers Division, December 2017 After practicing law for a year, author Hannah Lamore offers the tips she's found useful when it comes to ethical and effective advertising.
How to run an ad campaign for your Web site By Peter LaSorsa Legal Technology, Standing Committee on, February 2008 In order to get people to your Web site one of two things must happen; first you must have a Web site that comes up high in a search or you must run a successful online advertising campaign. This article addresses the latter.

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