Build a Practice
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Whitepapers
- 8 Things Killing Your Legal Organization - Identify & Remedy Them
- Improving Communication Through Technology and Policy
- How to Create a Client Intake Form
- How to Manage Leads and Convert Prospects Into Paying Clients
- A Guide to Marketing Your Law Firm on Facebook
- 8 Proven Steps to Double Your Referrals
- How to Make Your Website the Hub of a Successful Online Marketing Strategy
Products and Services
Lawyer Referral Service
Marketing / Advertising
Free Online CLE
Eligible ISBA members receive 15 hours of Free Online CLE as a member benefit. Non-members may purchase these programs.
Ethics
ISBA Advisory Opinions on Professional Conduct
- Labeling Direct Solicitations as "Advertising Material" Opinions 12-04
- For Profit Referral Service Opinion 97-05
Other Ethics Resources
- Illinois Rule of Professional Conduct 1.18 Duties to Prospective Client
- Illinois Rule of Professional Conduct 6.2 Accepting Appointments
- Illinois Rule of Professional Conduct 7.1 Communications Concerning a Lawyer's Services
- Illinois Rule of Professional Conduct 7.2 Advertising
- Illinois Rule of Professional Conduct 7.3 Solicitation of Clients
Articles
Marketing
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Extending Your Digital Reach
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Branching Out
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It’s Spring!
- Illinois Bar Journal, October 2018
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Guess Who’s Hosting a Business Dinner?
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Playing to Win
- Illinois Bar Journal, July 2018
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What are the ‘externalities’ of practicing law?
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Marketing: Why it has to be done
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ABA considers modifying model rules on attorney advertising
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Tips for new lawyer advertising
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Surviving the Networking Reception
- Illinois Bar Journal, August 2017
- Diversity Matters, June 2017
- The Bottom Line, May 2017
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To invest or not to invest in online marketing
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Birthing the baby: Making sure your baby grows up healthy
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Social media and the prospective client: Avoiding the pitfalls
- The Catalyst, February 2017
- YLDNews, December 2016
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Using Your Website Titles to Increase Search Rank; Lawyers’ Average Salaries
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Is it Time to Update Your LinkedIn Profile?
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Tips for Using Video to Market Your Practice
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Your next Web site: Going from a handful of ideas to a powerful business tool
- Illinois Bar Journal, March 2016
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What does your e-mail address say about you?
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Supercharged Social Media Marketing
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Boosting your online presence through Facebook advertising
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Internet marketing, part II—Search-engine optimization and pay-per-click advertising
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Internet marketing, part I – The law firm Web site
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Tips for lawyers looking to network and market themselves
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Make Your Personal Style Work for You
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Five law firm marketing ideas for 2014
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Marketing Your Practice via Social Media
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How to brag online without sounding like a jerk
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Diversify your marketing efforts for best results
- Illinois Bar Journal, August 2012
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Building your online network
- Illinois Bar Journal, August 2010
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Seek power: A woman lawyer’s guide to self-promotion
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Use guest articles to promote your practice: Turn research and results into story topics
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Law Firm Marketing 101
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Do We Blawg and How?
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Putting Your Firm on the Web
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Five good reasons why your law firm should advertise, and five good reasons why your law firm shouldn’t
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How to design a simple education-based Web site for an individual attorney
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How to design a simple education-based Web site for an individual attorney
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The DOs and DON’Ts of marketing a small law firm
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Marketing myths most lawyers believe
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What you charge is key to your marketing message
- Illinois Bar Journal, March 1999
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Illinois lawyer sues online reviewer for defamation
Referrals
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What is a blawg and why should you care?
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Remember Me?
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Branching Out
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It’s Spring!
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Playing to Win
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Measuring Growth
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Setting boundaries when you engage a friend or relative as a client
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What are the ‘externalities’ of practicing law?
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Marketing: Why it has to be done
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Cutting costs, maximizing memberships and streamlining your practice
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Surviving the Networking Reception
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5 tips for practicing as a downstate attorney
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Should “free consultations” R.I.P.?
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How reliable are those online attorney reviews really?
- Illinois Bar Journal, November 2015
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Top Tens for Client Satisfaction
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10 steps to curate a professional image online
- Illinois Bar Journal, March 2015
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Participate to grow your business
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A Family Lawyer’s Guide to Tending Client Relationships
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How effective law firm leadership practices can help you acquire and keep your clients
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Rainmaking in Dry Times
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Farming more business—Learn something from a video gamer
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Business development in the 21st Century: Building your personal brand online
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Key strategies for generating profitable new clients
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Your client is cheating on you with another lawyer: Why client loyalty is disappearing and why your marketing (or lack thereof) may be to blame.
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Where have all the clients gone?
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Making it rain
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How to make your business development breakthroughs in the coming year
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Design your client agreement as a legal and marketing document
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Attracting business 101
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Telephone calls from prospects: How to protect yourself from this two-edged sword
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Getting and keeping clients
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10 business development resolutions
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First impressions have big impacts
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Everyone can generate new clients
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How to get more business: 25 tips for marketing the small law firm
Client Development
- Illinois Bar Journal, May 2006
- Illinois Bar Journal, October 2018
- Illinois Bar Journal, July 2018
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Setting boundaries when you engage a friend or relative as a client
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ABA considers modifying model rules on attorney advertising
- Illinois Bar Journal, March 2014
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Blogging, Marketing, and the Rules of Professional Conduct
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Friending Your Enemies, Tweeting Your Trials: Using Social Media Ethically
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Talking About You
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Illinois lawyer sues online reviewer for defamation
Marketing Ethics
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What are the ‘externalities’ of practicing law?
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Referring with Style
- Illinois Bar Journal, June 2017
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How to ethically and profitably refer personal injury clients
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How reliable are those online attorney reviews really?
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Beware the New, Stricter Standards for Referral Fee Agreements
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Illinois Lawyer Finder: ISBA’s Member-Client Connection
- Illinois Bar Journal, May 2005
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Marketing myths most lawyers believe