Practice Tools

ISBA Ethics Opinions on Advertising and Solicitation


  • Wearing firm apparel bearing firm logo during television interview : 14-06
  • Solicitation of personal injury cases in Illinois by non-Illinois licensed lawyer : 14-04
  • Non Illinois licensed lawyer representing party in Illinois arbitration proceeding : 12-17
  • Duties and obligations of departing law firm associate : 12-14
  • Labeling direct solicitations as "Advertising Material" : 12-04
  • Lawyer's participation in networking group with nonlawyer professionals : 12-03
  • Third party vendor lawyer promotion (advertising) and compensation : 06-02
  • Identifying non-legal accreditations : 03-05
  • Capital Litigation Trial Bar designation : 03-03
  • Lawyer for lending institution seeking to represent already represented borrower : 99-03
  • Prerecorded telephone legal information hotline : 97-06
  • For profit referral service : 97-05
  • Lawyer’s employee in-person solicitation : 97-02
  • Use of e-mail, Lawyer Websites : 96-10
  • Discharged lawyer contacting represented former client, duty to report : 96-09
  • Advertising “specialization,” delegation of work outside firm : 96-08
  • Private practice in the name of a nonlawyer owned corporation : 96-04
  • Third-party solicitation on behalf of a lawyer : 96-02
  • Distribution of materials at public seminar : 96-01
  • Court appointed guardian ad litem for minor may represent that minor in personal injury litigation arising out of matter in which attorney acted as guardian ad litem : 95-03
  • Participation in for profit lawyer referral service managed and advertised by nonlawyers : 94-12
  • Participation in for profit telephone legal advice hotline managed and advertised by nonlawyers : 94-11
  • Client referrals from nonlawyer in exchange for payments : 94-08
  • Lawyer participation in informational seminar and subsequent legal representation : 94-04
  • Social hospitality to elected and appointed government officials : 94-03
  • In-person solicitation of employment : 93-10
  • Direct mail solicitations : 92-17
  • Reduced fees to government employee in exchange for potential referrals : 92-16
  • Corporate client recommends its law firm to corporate employees and secures reduced fees for the employees : 92-08
  • Charging contingent fee in non-litigation matters : 91-13
  • Solicitation via written communication : 90-37
  • Nonlawyer preparing revocable trust documents and/or initiating contact with potential clients for lawyer : 90-19
  • Sponsorship of athletic team : 85-01
  • Solicitation via “Welcome Wagon” service : 832
  • Solicitation of existing clients : 84-12
  • Lawyer engaging in direct mail and/or in person solicitation via the “Welcome Wagon.” : 84-04
  • Referrals from organization and use of organizations clerical staff : 827
  • Pens imprinted with firm name : 812
  • Writing newspaper articles on general legal subjects : 763
  • Billboards : 756
  • Identification of fields of concentration : 749
  • Offering to conduct seminars on legal subjects : 727
  • Third-party solicitation : 705
  • Firm announcements : 702
  • Direct in person solicitation : 700