Wednesday, December 4, 2019
ISBA Regional Office
20 S. Clark Street, Suite 900
1:30 – 4:15 p.m.
Program Agenda
1:30 – 2:15 p.m. Who Are You? Branding Your Law Firm*
Your firm is a business, but did you know your firm is also a brand? Your brand is a distinct point-of-view that serves as a way for potential clients to understand what your firm is really about. Don’t miss this presentation that helps you gain a clear understanding of your brand, your ideal client, how to maintain a consistent message across all platforms, and the overall impact branding can have on your business.
Kelly T. Bennet, Law Offices of J. Jeltes Ltd., Chicago
Emily N. Masalski, Hunter Masalski LLC, Chicago
Juan R. Thomas, Quintairos, Prieto, Wood & Boyer, Aurora
2:15 – 3:15 p.m. If You Show Them, They Will Come: Marketing and Advertising*
Learn which types of marketing have proven successful, how to effectively promote your brand and firm through advertising, how to increase your footprint in the market, and the advertising options available for every budget.
Bonita B. Hwang Cho, Law Offices of Cheng, Cho & Yee, Chicago
Ebony R. Huddleston, The Law Office of Ebony R. Huddleston, P.C., Godfrey
Amina Saeed, River Valley Law Firm, Naperville
Mario Sullivan, Johnson and Sullivan Ltd., Chicago
3:15 – 3:30 p.m. Break (refreshments provided)
3:30 – 4:15 p.m. Billing and Collections: It’s All About The Benjamins, Baby*
From time entries to invoicing and collections, we all have one common concern: how do we get paid? This session discusses best billing practices, alternative fee structures, and collections in a way that makes the practice of law not only fun, but profitable. A look at how to employ the best legal technology to your advantage, for automation, intake and tracking metrics is also included.
Timothy (TJ) Walczak , Walczak Hernandez, P.C., Chicago
Masah S. SamForay, The Foray Firm, Inc., Joliet
Mario Sullivan, Johnson and Sullivan Ltd., Chicago
5:00 – 7:00 p.m. Count Me In – Diversity Reception
Attendees are invited to join us at Taft Stettinius & Hollister LLP after the program for a complimentary networking reception celebrating diversity within the profession.
Pre-registration required.
