As price-setting by computer algorithm becomes increasingly prevalent, states are stepping in to address transparency and fairness concerns that federal legislation has yet to comprehensively tackle. Lawmakers argue that clear disclosure and limits on algorithmic practices are essential to protect consumers from opaque pricing methods that may leverage their personal data or result from anti-competitive collaboration among businesses. The growing patchwork of state-level initiatives signals a broader trend toward local oversight of algorithmic decision-making in commerce, but the landscape is rapidly changing as lawmakers attempt to catch up to rapidly changing technology.
From:
The National Law Review