Corporate assumed name basics
By Jodi K. Plagenz
Intellectual Property,
December 2005
What if a corporation, for marketing or other business purposes, decides to use a name other than its legal name without making it ‘official’?
Corporate assumed name basics
By Jodi K. Plagenz
In-House Law Departments,
September 2005
You heard it in your high school freshman literature class and hundreds of times since: Juliet speaks this line, intent on convincing Romeo that his last name means nothing to her. “What’s in a name? That which we call a rose by any other name would smell as sweet.”
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