Best Practice Tips: Law Firm Marketing—Using an Outside Public Relations Firm
Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am a partner in a three-partner, five-attorney estate planning firm in Seattle. While we have a very active marketing program, we would like to do more. We try to do two presentations at seminars or workshops every month. We have a first-class website and a proactive SEO program, as well as an aggressive social media campaign. The firm is listed in all of the key directories. Our attorneys are active in the legal and local communities, have served in leadership positions for bar association committees, and have written extensively. While many of our clients come to the firm through referrals and past clients, we are noticing that we are receiving much more business from the internet. Recently, we have been discussing whether we should consider using a public relations firm. We would be grateful for any thoughts you may have.
The 2018 Midyear Meeting was held Dec. 6-8, 2018, at the Palmer House Hilton Hotel in Chicago. Attendees celebrated the profession, discussed issues of mutual interest to the bench and bar, attended business meetings, earned CLE credit, and expanded their social and professional networks at receptions and dinners. 
