Best Practice: Law firm business development through attorney branding
Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am the owner and founder of a 7 attorney personal injury plaintiff firm in the southwest. Over the years we have become the "go to" PI firm in the area. We have an extensive advertising program including TV, radio, and other mediums. I bring in all the business and the other six associate attorneys are primarily worker bees. I have discouraged business development by the associates and now as I approach my retirement years I am realizing that this may have been a mistake and it may take more than a "firm brand" for the firm to transition to the next generation. I would appreciate your thoughts.
The Solo & Small Firm Practice Institute Series: Tech Tips & Tools to Transition to the Solo & Small Firm Setting will be held from 8:15 a.m.-5:15 p.m. on Thursday, Oct. 16. This program will be held at the ISBA Chicago Office, 20 S. Clark and will available via live webcast.
ISBA President Richard D. Felice received the Alumnus of the Year Award from Northern Illinois University (NIU) College of Law on Wednesday, Sept. 17, at a ceremony at the University Club of Chicago. View photos from the event at