Publications

Section Newsletter Articles From Trey Ryder

31 ways to dramatically increase trust By Trey Ryder Law Office Management and Economics, Standing Committee on, December 2015 Make sure your actions build your credibility, ideally, to the point where your clients trust you without question.
Design your client agreement as a legal and marketing document By Trey Ryder Young Lawyers Division, August 2005 Don't underestimate the importance of your agreement as both a legal and marketing document. Because if prospects aren't comfortable with your agreement, they may not sign it--and all your prior legal marketing efforts have been for naught
Five ways to make your client feel important By Trey Ryder Young Lawyers Division, February 2005 Often, clients change law firms because of what they perceive to be rudeness or the feeling of indifference by their lawyers.
Telephone calls from prospects: How to protect yourself from this two-edged sword By Trey Ryder Young Lawyers Division, October 2004 If you're like most lawyers, you know the value of speaking with a prospective client over the telephone before your first meeting.
How to design a simple education-based Web site for an individual attorney By Trey Ryder Young Lawyers Division, June 2004 As a rule, the more lawyers you have in your firm, the less able you are to focus your Web site's attention on any one lawyer's knowledge and experience. An easy solution is for each lawyer to have his own education-based Web site.
How to design a simple education-based Web site for an individual attorney By Trey Ryder Legal Technology, Standing Committee on, June 2004 As a rule, the more lawyers you have in your firm, the less able you are to focus your Web site's attention on any one lawyer's knowledge and experience.
Marketing myths most lawyers believe By Trey Ryder Young Lawyers Division, April 2004 The author has identified 18 myths... do you believe any of them?
How to charge more than other lawyers and attract better clients By Trey Ryder Young Lawyers Division, October 2003 Why it's sometimes better not to lower your fees.
First impressions convey your image, even if you don’t want them to By Trey Ryder Young Lawyers Division, April 2003 Lawyers often go to great lengths to design handsome offices so they make a positive, commanding impression when prospective clients come into their office.
15 business card sins lawyers commit By Trey Ryder Young Lawyers Division, August 2002 When a client hands your card to a prospect, in one second your prospect draws conclusions based on what he sees.

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