Approaches and alternatives for implementing a Business Development Initiative
By Deb Knupp & Paula Giovacchini
Women and the Law,
May 2009
Many firms have also launched organized Women’s Initiatives that are seeing an increased interest in transitioning from pure affinity groups to become more focused on business development. These initiatives are moving away from “monthly lunches with the ladies” into more substantive vehicles to increase firm revenue, talent pools, etc. with greater accountability to results.
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