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Legal tech: Google Tags

by Peter LaSorsa Google has launched a new program called Google Tags. The program works by giving your law office an eye-catching yellow tag on Google Search and Google Maps. Both Google Search and Maps are utilized by a majority of people on the Internet and represent a great market of potential clients. Google is currently offering a free 30-day trial after which you will be charged $25 per month.  One of the nice features of Google Tags is that it allows you to highlight coupons, photos, and other helpful information that can help customers choose you. Coupons are a great way to track your advertising and increase your customer base.  In our current economic situation, many people are looking for value and shopping around for service based on price.  I know many lawyers’ turns their nose at coupons or other creative ideas for attracting customers, but I believe those lawyers are missing the boat and not taking advantage of technology to the fullest. Even if you get a few new customers a year with Google Tags, your total investment will only be $275 (11 months at $25 per month and one month free).  I believe when you balance the cost of traditional advertising or other forms of online advertising, Google Tags offers a cost-effective way to reach potential clients. Peter LaSorsa can be reached at He also publishes a blog at
Posted on September 30, 2010 by Chris Bonjean
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