Best Practice: Should personal injury firm consider TV advertising?
Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. We are a three attorney personal injury plaintiff firm located in Los Angeles. We started the firm 15 years ago. Two of the three attorneys are equity owners. Our firm is a high volume/low case value practice - we currently have 500 open cases. A high percentage of our cases are settled without a law suit ever being filed. We are an advertising driven practice. While over the years we have effectively used a variety of advertising vehicles, we have never ventured into TV advertising. We are considering venturing into TV and would appreciate your thoughts regarding TV advertising.
The Illinois State Bar Association, Illinois Bar Foundation, Illinois Judges Association and Women’s Bar Association of Illinois are teaming up for four times the fun at Chicago Volunteer Legal Services (CVLS) 20th annual Race Judicata Sprint for Justice 5K Run/Walk. This fundraising event takes place on Sept. 4 in Chicago’s Grant Park.

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