Social media is a valuable tool that can drive traffic to a firm’s website.

For solos and small firms, the goal of social media—and Facebook in particular—is lead generation and business development. To do this, attorneys need to build targeted relationships, create and share valuable content, and consistently add value.

The ISBA’s Guide to Marketing Your Law Firm on Facebook provides information about the latest Facebook updates, how to generate engagement and build an audience, and tips for crafting posts that will catch the attention of potential clients. Tips include scheduling evening posts, using images, linking to longer content, and keeping posts brief.

The guide is one of many member resources available at Practice HQ, the ISBA’s one-stop microsite for practice management and technology information. Organized by the life cycle of a law practice, Practice HQ can help you start a firm, build, manage, protect, or wind down. Practice HQ content is members-only; you must log in to the ISBA website for full access.