Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am the owner and founder of a 7 attorney personal injury plaintiff firm in the southwest. Over the years we have become the "go to" PI firm in the area. We have an extensive advertising program including TV, radio, and other mediums. I bring in all the business and the other six associate attorneys are primarily worker bees. I have discouraged business development by the associates and now as I approach my retirement years I am realizing that this may have been a mistake and it may take more than a "firm brand" for the firm to transition to the next generation. I would appreciate your thoughts.